Saxton Engage

  The Australian Digital Health Agency partnered with DDB Remedy to launch a campaign aimed at increasing awareness of the government digital health initiative and its benefit for all Australians. DDB Remedy reached out to Saxton Engage and we connected them with Dr. Andrew Rochford as a trusted Medical Practitioner to advise on the campaign and reassure Australians of the benefit the new system will provide them with. As a Medical Practitioner, with an undergraduate degree in Medical Science, Post Graduate Degree, and Bachelor of Surgery (Hons), Andrew is a trusted voice on health and wellbeing, and a familiar face regularly featuring on television shows such as The Project. As part of the campaign, Andrew featured on a range of assets including catch-up TV, online video , organic and paid social, medical service-based OOH, and radio. Read More …

Shell Australia reached out to Saxton Engage about engaging an Ambassador for their annual Shell Eco-Marathon . The concept of the Shell Eco-Marathon stems from a friendly bet between two scientists at Shell in 1939. How far could a vehicle travel on a gallon of fuel? They shook on the bet and set about stretching the limits. By 1985, Shell Eco-marathon became a student competition. Now, 52 countries, more than 700 teams and 6000 students are participating in the Shell Eco-marathon across Europe, North America and Asia Pacific. Through the #MakeTheFuture campaign Shell Australia sought to educate Australian audiences about the company’s purpose and transition towards an energy company. And, to drive awareness of their focus of helping to create jobs for the future by supporting science subjects in schools by inspiring a passion for science. Adopting a collaborative approach, Saxton worked with multiple Shell Australia stakeholders to: conduct due-diligence, short-list an...

  Amway is the world’s No. 1 direct selling business, according to the Direct Selling News Global 100*. Operating in more than 100 countries and territories, Amway manufactures and distributes more than 450 consumer products, which are supported by a team of nearly 1,000 Amway scientists, engineers and technical professionals working in 75 R&D and quality assurance labs around the world. More than 19,000 employees support millions of Amway Business Owners (ABOs) who sell Amway™ products. Top-selling brands for Amway include Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare products and colour cosmetics; eSpring™ water treatment systems and XS™ energy drinks and sports nutrition products. Amway Japan was founded in 1979 and is now positioned as the 3rd largest market in the Amway global business with 660,000 couples of ABOs across Japan.  Our Client, Amway Japan, contacted us looking for an influencer and goodwill Ambassador for the city of Sydn...

  Andrew Baxter has been successfully leading major professional services firms for well over a decade. This included time as the CEO at Ogilvy which saw the agency create iconic campaigns such as AAMI's “Rhonda and Ketut” and Coca-Cola’s “Share a Coke”. He is a sought-after speaker on Marketing and Communications, and in 2017 was awarded the Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of Marketing. Andrew unpacks the 12 marketing topics that should be top of mind for companies this year below. Brand trust Trust with customers is won in drops and lost in buckets. The small incremental surprises and delights for customers soon add up, as does dealing with issues genuinely and quickly. Trust fuels integrity, and integrity is the second-biggest driver of excellent customer experiences according to a recent KPMG report. Delivering on promises and doing the right thing are the major contributors to building trust,...