Why You Should Work With a Lifestyle Micro Influencer for your Next Brand Campaign

It is long-held knowledge that an experience that evokes an emotional response has more long-term impact than one that doesn’t.

And so when it comes to a successful brand campaign, the linchpin is strong emotional resonance. You want your brand message to attract attention, to engage interest and to be remembered.

This can be achieved through creative, copy and, of course, choice of talent.

One of the most authentic and affordable ways to leverage your choice of talent for a successful brand campaign is to partner with lifestyle micro influencer.

At Saxton Engage, an influencer marketing agency servicing Sydney, Melbourne and beyond, all our lifestyle micro influencers have a professional attitude, a positive and trusting relationship with their followers as well as an eye for visually beautiful content.

But first, what is a ‘lifestyle micro influencer’ and what makes them such powerful talents to work with?

A lifestyle micro influencer is someone who documents their daily life through a relatable yet unique and aesthetically striking way - often, they are proficient photographers and videographers in their own right! They often have a niche such as fashion, food or the outdoors. They generally have between 3-10,000 followers, who are very loyal and engaged.

It’s through this blend of credibility and creativity that our lifestyle micro influencers can amplify your brand campaign in an emotionally engaging way that inspires their followers into action, in favour of your brand.

So how do you work with lifestyle micro influencers - how do you know the right ones to work with, what to ask them for and how much to pay them?

At Saxton Engage, we can take care of the above and more. We can connect you to the lifestyle micro influencers in Sydney, Melbourne and beyond who are best aligned with your brand and your campaign, with high-calibre creators with the audience size and engagement as well as stellar industry standing and reputations. Read More…

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