Why You Should Work With a Lifestyle Micro Influencer for your Next Brand Campaign
It is long-held knowledge that an experience that evokes an emotional response has more long-term impact than one that doesn’t. And so when it comes to a successful brand campaign, the linchpin is strong emotional resonance. You want your brand message to attract attention, to engage interest and to be remembered. This can be achieved through creative, copy and, of course, choice of talent. One of the most authentic and affordable ways to leverage your choice of talent for a successful brand campaign is to partner with lifestyle micro influencer . At Saxton Engage, an influencer marketing agency servicing Sydney , Melbourne and beyond, all our lifestyle micro influencers have a professional attitude, a positive and trusting relationship with their followers as well as an eye for visually beautiful content. But first, what is a ‘lifestyle micro influencer’ and what makes them such powerful talents to work with? A lifestyle micro influencer is someone who documents their dail