Harry Garside for JONES Magazine
David Jones is the oldest department store in the world still trading under its original name. In 2016, David Jones engaged Medium Rare as their content agency of record working closely with David Jones to plan and produce all content based on customer insights with multiple channels in mind. Looking closely at search, social and customer behavioural data, Medium Rare layers this against David Jones’ own market data to create content that truly engages. Each issue of JONES magazine contains Mindfully Made products and brands that have sustainability elements highlighted with a green heart. JONES shares the moods of the season and the inspiration behind the trends, giving readers access to the very best designers, muses and influencers. With the purpose to lead content strategy and production across all channels, JONES magazine takes an editorial approach that is inspiration-led (not product-led) while offering an authoritative and expert edit that drives both loyalty and sales. The mag